We are an online boutique that sells women's apparel and accessories that have a little flounce and fray to them. To us that means pieces that are feminine with an edge.

Meet our Founder, Emily, and why Flounce & Fray was created...

I would spend hours scouring the internet for pieces to put together that felt like my style and was stacking up the shipping and return fees from ordering from so many different brands to put together my type of outfit. Slightly conservative, but not boring. Feminine, but strong. Edgy, but not Barker family. Western inspired, but not Rodeo. Items for the corporate girly, but not frumpy. Lightening bolts and skulls, but make them sparkly. Flounce and Fray. So, I took matters into my own hands!
Every piece of inventory is hand picked by me and something I personally would wear, so I hope you feel as confident in these items as I do.
Thank you for supporting my small business.